Merv Adrian's IT Market Strategy
Business Intelligence Consulting, Message Testing and AR Strategy

Business Intelligence, information management, business applications and other software suppliers use IT Market Strategy for primary research, industry analysis, product marketing and AR consulting services. Merv Adrian responds personally to all client requests within 24 hours to reply or provide scheduling for deliverables. We are available for direct client and press calls during Pacific business hours (enhanced access is available with retainer agreements.) Offerings include:

  • Marketing and Sales support including: primary market research, facilitated brainstorming sessions, market sizing, targeting, competitive analysis, pricing, positioning development, message testing, case studies, issue-based white papers.
  • Retained Consulting: for a small number of companies, IT Market Strategy will contract in advance for a number of consulting days to be used for any of the above, as well as ongoing support for shorter sessions for message testing and customized research.  
  • Speaking engagements including conference keynotes, speeches and panels, webinars, seminars, podcasts, video sessions including executive interviews
  • Analyst Relations audits, training and consulting support

 

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