Analyst and consultant Merv Adrian founded IT Market Strategy after three decades in the IT industry. During his tenure as Senior Vice President at Forrester Research, he was responsible for all of Forrester’s technology research, covered the software industry and launched Forrester’s well-regarded practice in Analyst Relations. Earlier, as Vice President at Giga Information Group, Merv focused on facilitating collaborative research and served as executive editor of the monthly Research Digest and weekly GigaFlash. He chaired the GigaWorld conference (later Forrester IT Forum) for several years, and led the jam band, a popular feature, as a guitarist and singer.

Prior to becoming an analyst, Merv was Senior Director, Strategic Marketing at Sybase, where he also held director positions in data warehouse marketing and analyst relations. Prior to Sybase, Merv served as a marketing manager at Information Builders, where he founded and edited a technical journal and a marketing quarterly, subsequently becoming involved in corporate and product marketing and launching a formal AR role. 

In the 1980s Merv built financial and transportation systems as an independent consultant, and with Shearson Lehman Brothers and the Federal Reserve Bank of New York. He edited the NY PC User Group Newsletter and published his analysis of the micro-to-mainframe markets, The Workstation Data Link (McGraw-Hill, 1988). Merv joined the Advisory Board of the International Data Warehouse Association in its formative years. He holds a B.S. in business administration (finance) from CUNY’s Baruch College.