Business Intelligence, information management, business applications and other software suppliers come to IT Market Strategy for assistance in understanding market opportunities, creating products that will meet emerging and existing needs, targeting prospects, crafting messages to reach buyers, building campaigns to take messages to market, and executing those campaigns effectively using multiple channels.

Merv Adrian, founder of IT Market Strategy, appears frequently at industry conferences as a speaker, host, panel leader and workshop facilitator. Decades of experience in the user, vendor and analyst communities have given him a broad perspective on issues that he presents compellingly to international audiences.